michaelgilbert

Relationships within organizations, between organizations, with constituents, the media, funders, policy makers, and others all have distinct patterns of communication that shape the structures of organizations and civil society.

Throughout the world, these patterns of communication are changing. Whether because of the plummeting costs of communication in the developed world or the historical leapfrogging of modes of communication in the developing world, more and more people who wish to communicate with each other, are doing so.

Some existing communication patterns, however local or small scale they may be, genuinely reflect people's motivations and are thus scaling up as barriers to communication are lowered. In turn, they are displacing and destabilizing other patterns, particularly the hierarchical and insular ones that characterize the modern organization.

Is this the end of the organization? Probably not by name and certainly not in the broadest sense of the term. But the traditional, tightly controlled, top down, branded organization is finding itself having to adapt and change. The organizations of the future will not look like the organizations of today.

Whether the organization as we know it survives or not, it is by studying the changing patterns of communication that we will discover the new shape of civil society. Our methods of analysis - and possibly our methods of regulation, funding, and participation - will shift from those that reflect managerial thinking to those that reflect ecosystem thinking.

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