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Peer-to-Peer Fundraising Gets a Bad Rap

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For advocates of peer-to-peer fundraising, the mood at this year's Nonprofit Technology Conference in New Orleans came as a bit of a shock.

At least three sessions focused on the role of social networks in fundraising. All of them were aimed at lowering expectations.

Change.org founder Ben Rattray emphasized "exponential decay" instead of "exponential growth" in how person-to-person fundraising campaigns pan out.

Care2's Justin Perkins said the word viral should be dropped altogether. He also devoted several minutes to explaining why Seth Godin's notion of Flipping th Funnel may be a "pipe dream."

As someone who has written about person-to-person fundraising for the last year and a half, I am committed to identifying the sources of this pessimism. I have a few ideas on where it's coming from. Stay tuned for feature blog entries on the subject.

In the meantime, I wanted to share with you the slides from "Group Fundraising: How Does It Work and What's Out There" by Change.org's Ben Rattray and "Turning Your Social Network into Donations" by Care2's Justin Perkins and Heather Holdridge.

For notes on "The Web 2.0 ROI: Are All These New Tools Really Delivering Value to the Sector," see these notes by Nancy Schwartz of the Getting Attention Blog.

Group Fundraising: How Does It Work and What's Out There

Turning Your Social Networks Into Donations

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